About

In 2011 Alex Smith set up Considered Style, having worked for more than a decade as a buyer and buying manager for both high street fashion brands including River Island and Oasis and most recently was a key player in delivering new products for Oxfam’s sustainable fashion boutiques. The future will see ethical and sustainable business practices become more important to all designers, manufacturers and retailers.

Alex’s wealth of experience both in blue chip buying and product sourcing and development, plus latterly
working with smaller niche and sustainable brands as a means she can guide companies and individuals towards
delivering exciting, profitable and sustainable initiatives for their business.

Alex's training and consultancy as a personal stylist and image consultant brings an invaluable additional commercial and market dimension to her consultancy; allowing a 360 degree and commercial perspective of a given market - consumer needs and preferences in addition to retail buying, brand and fashion expertise.

Values

CREATIVE

All great retail and product initiatives require that creative spark and helping companies tease out and develop new ideas, products and services is our real passion.

INDIVIDUAL

When you look at it so much retail these days is “cut and paste” and numbers driven. However what consumers really look for is some individuality to help them define their character and personality plus real authenticity from the brands they buy in to. By getting under the skin of your business Considered Style can help you really understand who and where your customer and market is and ensure you are engaging with them in the most effective ways.

SUSTAINABLE

Great ideas also need to be sustainable if they are to last the course. Whether you’re a business wishing to source sustainable brands, work more sustainably, or a sustainable business wishing to develop your commercial acumen we can help you to add value to your bottom line. Our prime focus is to help you really maximize your brand from a creative and a business perspective whilst defining and maintaining a set of ethical and sustainable values which will hold your business in good stead for years to come.

PROFITABLE

Balancing creative vision, sustainable objectives and financial acumen is a challenge for many businesses and by closely working with your company we can ensure that you have the controls in place to manage these delicate dynamics without one getting the upper hand!